主讲人：陈静副教授

时间：2015年5月29日（周五）下午2:30
地点：文科楼622会议室

主讲人简介:

陈静,加拿大西安大略大学毅伟商学院获运筹学与管理科学博士学位,戴尔豪西大学Rowe商学院副教授.研究方向为运营管理，陈副教授是多个国际知
名期刊的审稿专家，并在《European Journal of Operational Research》，《OMEGA》,《International Journal of Production Economics》
等国际著名期刊发表二十多篇论文。

报告内容概要：

Retailers use both pricing and service strategies to respond to intensified competition. Here we develop a duopoly model to investigate the impact
of the increasingly popular personalized pricing strategy (PPS) and the widelyused Money Back Guarantee (MBG) customer returns policy. We consider
two retailers who differ in customer satisfaction rates. Each retailer has the option of choosing a pricing strategy, PPS or uniform pricing, and a product return
strategy, MBG or ‘no returns.’ We show that both PPS and MBG are dominant strategies, but their impact on retailers’ prices and profits are different; while PPS
intensifies pricecompetition and may lead to a prisoner’s dilemma, MBG mitigates price competition and may resultin a Pareto improvement for the two retailers.

学院邀请加拿大戴尔豪西大学Rowe商学院副教授Jenny Chen老师做客“青年教师学术论坛”第69期，做题为“Compete in Price or Service? – A Study of Personalized Pricing and Money Back Guarantees”的报告，与大家交流分享。

欢迎各位老师、研究生、优秀本科生积极参加！

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